Publisher Service Terms & Conditions

  • CPM is a price for 1,000 pre-roll impression "ad-start" events
  • Billing numbers are based on Cynogage’s final report
  • Changes require mutual agreement via email
  • Payments Terms: net 60

This media purchase agreement shall be governed by version 3.0 of the AAAA/IAB industry standard terms and conditions:

Publisher agrees that all ads will be served according to targeting parameters set forth and established via email correspondence from Cynogage, and that ads must not appear before, after, or next to content that is inappropriate, contains violence, or nudity. Ads will not contain any content that is unlawful, inappropriate, contains violence, or nudity.

If Publisher commits fraudulent activities, including fake or incentivized clicks, fake impressions, or uses any method to artificially increase the number of clicks, impressions or viewable impressions - including without limitation: auto ad refreshes, offering incentives, masking domains, running “robots” or other non-human activity - Publisher shall not be compensated for that fraudulent traffic as determined by Cynogage in its sole discretion, provided that Cynogage will make best efforts to provide such evidence for its technology or clients.

Cynogage will not pay any fees to Publisher for which Cynogage has not received the corresponding payment from the advertiser due to aforementioned fraudulent activities or breach of terms set via email. Cynogage will make all reasonable efforts to provide the proper evidence if/when such claims arise.

Either party may cancel this agreement given 24 hours written notice.

Privacy Policy

Last update: May 24, 2018


Cynogage, Inc. (“Company”, “we” “us”) facilitates digital media buys between top brands and publishers (“Network”). This Privacy Policy pertains to this website (“Website”) as well as the Network. Please read the following policy to understand how your personal information will be treated. We reserve the right to modify this privacy policy at any time in the future, and the use of information that we gather is subject to the privacy notice in effect at the time of use.

Privacy Practices for the Website

The Website is used for providing business information to prospective business partners. We have a contact form, which delivers the submitted information to us via email. We do not sell or rent your submitted information to third parties. Other than our contact form, this Website does not collect personally identifiable information (“PII”). Company uses appropriate measures to ensure the security of all information, however no transmission is guaranteed to be completely secure, and you acknowledge and agree to assume this risk when communicating with us.

This Website uses Google Analytics ( to help analyze how users use the Website. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity for Company.

Network Privacy Practices

Company operates a quasi-virtual advertising network where we direct 3rd party technology platforms (our “Partners”) and our own ad mediation platform (“Platform”), to help advertisers (“Advertisers”) find the right digital audience and to help website, mobile application and connected TV publishers (“Publishers”) do a more effective job monetizing their content.

Network Information Collection

Information is collected and processed by our Platform and our Partners (pursuant to their privacy policies). Generally, these Partners and our Platform only collect and use information required to test for invalid traffic and deliver an ad (eg Non-PII including but not limited to browser, operating system, IP address, and basic ad serving information such as the time and date an ad is served, and the name of the app or website address from the web page visited).

Tracking Technologies and Choice

While our Platform uses IPs (eg to avoid the EEA), our Partners generally use cookies, mobile advertising IDs and similar tracking technologies in order to more effectively run ad campaigns on our behalf. The Digital Advertising Alliance’s (DAA) website provides an opt-out procedure for interest based advertising purposes from digital advertising companies, including many of our Partners, at: The NAI also provides a mechanism to opt out of its member networks ( and the European Digital Advertising Alliance opt-out page ( For mobile, please visit NAI’s Mobile Choice ( and follow their instructions.

Onward Transfer of Information

While our Partners may provide Company, our Publishers and our Advertisers with reports pertaining to advertising campaigns, neither Company, our Publishers nor our Advertisers have access to IP addresses, cookie IDs or other forms of pseudonymous data via the Network, although Publishers and Advertisers may obtain this data independent from the Network, and our Platform uses IPs to blacklist/whitelist countries according to our Advertisers’ requirements. To the extent that our partners may transfer data across international borders, they are required by law to have an appropriate data transfer mechanism such as membership in the Privacy Shield program.

Children’s Information

Company is respectful and keenly aware of the privacy rights of children. Company’s products and services are not intended for persons under 18 years of age and the Website is not directed to children. Company does not knowingly solicit or collect any PII from children under the age of 18, nor knowingly markets Company products and services to children under this age. If you are a parent and are aware that your child has provided Company with PII without your knowledge or consent, please email us immediately.

Data Subject Access Rights

Some of the Non-PII collected on behalf of the Network is considered personal data under EU Data protection laws. Company does not place cookies and other than IP addresses for short term use (eg to avoid the EEA), does not collect any PII. The Network and Partners are responsible for their own access rights options.

European Economic Area (“EEA”)

As of May 25, 2018, the General Data Privacy Regulation (“GDPR”) will afford additional rights to EU data subjects. For example, with respect to EU data subjects, the definition of personal data includes pseudonymous data such as an IP address, a mobile advertising ID or a cookie ID. EU Data subjects have the right to complain to EU Supervisory Authorities and the right to access, correct and delete certain personal data processed by Company and those Partners that serve ads on our behalf to EU data subjects. You may access those rights with respect to Company by scrolling up and reading the section entitled “Data Subject Access Rights” or by sending us an email.

We may place media buys on behalf of Advertisers which may collect data from data subjects located in the EU. We rely on the consent of the individual to process personal data in some instances (for example, when the user inputs personal data onto a web form of our Website). On other occasions, Company may process personal data when needed to fulfill a contract or where required to do so by law.

We may also process data when it is in our or our Advertisers’ legitimate interests to do this and when these interests are not overridden by the individual’s data protection rights (which may vary based on an individual’s jurisdiction). Certain Publishers, Advertisers and Partners choose not to operate in the EU and/or collect data from EU data subjects – and each has a process to ensure they are not collecting personal data from the EU on the Network.

Privacy Shield

Company complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland transferred to the United States pursuant to Privacy Shield.  Company has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Company is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In compliance with the Privacy Shield Principles, Company commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact us by email.

Third Party Websites

Company is not responsible for the Network or our Partners. Third-party websites and services accessible through Company have separate privacy and data collection practices, independent of Company. Company has no responsibility or liability for these independent policies or actions.


If you have any questions or concerns about your privacy in connection with this policy, please email us a thorough description and we will try to resolve it.